By Tom Schramski, PhD
Volume 1 Issue 6, April 15, 2014
The willingness to consciously place yourself in an uncomfortable situation is often the key to learning something new and making your presence known. The same willingness is also critical in establishing an outstanding brand. You may have excellent client- or service-side skills, but creating a remarkable brand can be a challenging step into the unknown.
In more than 30 years of professional experience, I have encountered numerous healthcare and human service companies with outstanding reputations and brands. There are six simple ways they successfully established a remarkable brand:
In addition to these simple actions, there is another important principle: remarkable brands are developed internally as well as externally. For your brand to shine in the public marketplace, it has to be mirrored internally with your co-workers and fellow employees, particularly your focus on integrity.
Tom was the Founder and Managing Partner of VERTESS. He was a Certified Merger & Acquisition Advisor (CM&AA), consultant, and Licensed Psychologist with over 35 years of very successful national experience in the healthcare marketplace, including co-founding and building a $25 million behavioral health/disabilities services company. Tom represented sellers and investors across the healthcare spectrum and was recognized for his executive leadership in the 2005 Entrepreneur of the Year issue of Inc. Tom passed away in December 2018.