By Nancy Newberry, CM&AA, and Tom Schramski, PhD, CM&AA
Volume 2 Issue 12, June 9, 2015
Just over 75 years ago, on May 13, 1940, Sir Winston Churchill gave his famous speech to the British Parliament that included the following:
“…I have nothing to offer but blood, toil, tears, and sweat. We have before us an ordeal
of the most grievous kind…You ask what is our policy? I will say: It is to wage war by
sea, land, and air, with all our might…”
These were times of great unpredictability in the face of tyranny, so the response was understandable.
The metaphors of war (“battling ruthless competition”) pervade the modern marketplace and success often depends on a well-conceived plan that is implemented with disciplined effort and hard work. Yet, today’s healthcare business executives can employ intelligent sweat equity to enhance value without exhausting themselves and perishing on the battlefield. Here are some ways that respect the perceived urgency of your situation without exhausting your resources:
Today’s healthcare marketplace is not the same as the battlefield of WWII and the language of global violence is not useful when we are dedicated to providing services and products that improve the lives of millions. The rally of arms to fight a war for your organization is often short-lived and cannot be maintained in a world of instant communication. Nor should it.
The real challenge is the sustainable effort that is required over many years for the value enhancement of most healthcare businesses. Are you in it for the longer term? If so, sweat equity becomes a precious resource that you want to employ wisely.
Before assuming her Managing Director and Partner position with VERTESS, Nancy held multiple executive roles in the intellectual/developmental disabilities (I/DD) and behavioral healthcare fields. These included being the CEO of an Arizona behavioral healthcare agency that served over 12,000 children/adults in a capitated managed care environment, creating an Oregon-based consumer-directed brokerage system which included integrated employment opportunities, and leading the significant turnaround of American Habilitation Services (AHS), a $50 million Texas-based I/DD organization that she successfully sold in 2013.