With the convergence of longer life expectancy, the insistence on higher life quality, and emerging consumer sophistication, the market for senior living services is evolving rapidly. The evolution is requiring that successful operations not only diversify their offerings (variations on traditional assisted living facility models), but also provide “value enhancers.” These requirements are necessary not only to attract customers, but also potential buyers who are looking beyond adjusted EBITDA and price per bed.
To maximize the value proposition for all parties, here are some developing trends to consider.